Are you a DGA, board member, or employee with a heart for the business? Then you will probably be thinking a lot right now about the next few months and next year. You'll probably be looking for the answer to the questions "What should the focus be?" and "How?
The tendency is to think that everything will go back to the way it was. That COVID-19 will soon be gone. And yes, sometimes I prefer to think that too. At the same time, now is a good time to reflect on the question, "What are we all doing? Should we still want this? Tegenlicht provides, as the name of the program aptly seals, a counterpoint. It provokes thought.... Watch the broadcast here.
At the same time, The show must go on'. And yes, we stay focused on that in the master classes Profit Maximization, Sales Planning and Strategy. But we are also zooming in more on the world of money, which is behind every company, through the new master class 'Finance for (sales) professionals'.
If you want to be interesting to a DGA or board member, you will have to understand what really concerns him or her. Does your discussion partner secretly want to "Make good money" or does he or she just want to make money the old-fashioned way and what are the issues? And that, left or right, is about financial drivers.
Only if you can help them with their ambition, make it clear how your product or service will impact those financial drivers, will they really listen to you.
So sorry, a good story about how good your product or service is in the C-suite is not enough. You will need to know more about the financial drivers that are the back bone of any organization. How these financial drivers work and how your product, service or organization can positively impact them and reduce risk. Only then will you be on another level at the table.
