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News on setting up, implementing, maintaining and using account and sales plans.
This is the 3rd edition of the newsletter 'Your Sales Playbook'. A newsletter where we talk about all things related to HOW you can further strengthen, build and capture 'Your Way of Selling', your own unique way of selling. It's about implementing sales processes and best practices. How you sell yourself, [ ...]
For Corona, I found that we often pay too much attention to it and usually in the wrong way, ... the environmental analysis. External analysis and SWOTS are standard part of every marketing and sales plan. Unfortunately usually with a lot of bla, bla without the issues being further developed into concrete actions that we act upon. Now [... ]
Again, this article can give you insights on how to deal with that pesky COVID-19 situation. Insights that will strengthen your chances of getting through the upcoming period well. See also my previous posting. https://www.linkedin.com/posts/benmastboom_leading-with-purpose-how-marketing-and-sales-activity-6712639166703783936-oONR This was another posting that aligns with a Sales Leadership Academy master class [...].
Busy, busy, busy ... that's what we tell each other when we get the question "How are you? When you think about it, Tony Crabbe is actually right when he suggests that you might be a bit stupid. With his worldwide bestseller "Busy," he gets (sales) people thinking by stating [... ]
Every sales professional has a LinkedIn account by now, but how can it help you increase your sales? Below is an interesting article from the international playing field which may inspire you... Found for you on Strong Social Media 5 WAYS TO BECOME A SALES SUPERSTAR ON LINKEDIN Continue reading below or go to the original article on [ ...]
The sales funnel no longer satisfies ... The sales funnel is "old school. Stop falling behind the times. Learn why today's sales professional prefers a better model ... What does this better model entail and how can you and your team get started with it quickly? The (sales) funnel is the most [ ...]
"Should we stop giving 'social selling' a separate status within sales? LinkedIn and Facebook have been around for over 13 years now. You can assume that a professional account manager has mastered social selling by now. We don't talk about 'e-mail selling' anymore." This statement [... ]