Influencing and Persuading

The application of persuasion and influence techniques while remaining yourself and authentic.

Push aside that modesty a little more often, as an entrepreneur or sales professional....

You receive a recommendation and compliment publicly on LinkedIn about a core quality of yours, that you provide good pragmatic advice and insights. So what do you do? This is advice and insights that you share professionally with others to help them be more successful. Do you modestly say "thank you" or do you shout this [ ...].

Push aside that modesty a little more often, as an entrepreneur or sales professional....Ben Mastboom2023-01-17T09:41:29+01:00

'Psychology of persuasion', do NOT take this master class!

This master class on the psychology of persuasion is probably at too high a level for the average account manager or sales manager. This is the Master Class Brain Sensitive Influencing & Persuading of the Sales Leadership Academy. In fact, the academy translates theory into the participant's practice. [...]

'Psychology of persuasion', do NOT take this master class!Ben Mastboom2022-05-03T07:43:59+02:00

How convincing are you?

You can have your sales and marketing process all right ... if you can't explain your added value, you've missed the mark! Learn how you and your people can convince others in any situation in a few minutes why you, your company and your products should be the preferred [... ]

How convincing are you?Thijs Verhees2017-11-23T10:10:03+01:00