We used to call it database marketing, data mining, customer marketing and nowadays sometimes big data. At the SalesLeadership Academy, we call it Sweet Spot Sales Management and is specifically for account managers, marketers and sales and marketing bosses who want to get more out of their region or market sector in a smarter way.
Please STOP using the standard Sales Funnel
The sales funnel no longer satisfies ... The sales funnel is "old school. Stop falling behind the times. Learn why today's sales professional prefers a better model ... What does this better model entail and how can you and your team get started with it quickly? The (sales) funnel is the most [ ...]