The answer to this question was aptly answered in all of 2013. But what have we done with it? Are we acting on it? Those who have acted on it will have done no favors. The good news ... it's not too late for and you and your business either.

So as not to detract from the sharp pen of author Arno Diepeveen, who not only answered this question back in 2013, but reiterated it recently, here is his answer:

"Who are turning the knobs of progress, do you think? Who are the only ones capable of stimulating the economy on an immediate basis? Who are the national list pushers of movement, the bridge to the next upswing, the drivers of innovation, the seducers of progress? Exactly, salespeople.

Salespeople are the only ones able to change the status quo of "wait and see," to make customers understand that now is precisely the time to distance themselves from the rest of the market, to invest in order to regain growth faster. Salespeople are the only ones who can entice movement when a customer says no. The salesperson is the preeminent person who can take a customer from the current to the desired situation, the only one who can transform fear into opportunity. Joint salespeople can make the difference and are the paddles of the wheel of trust.

And what could be better than being part of the national guard of salespeople who are at the root of movement, growth and profitability of an entire country?"

So this is a quote taken from the end of a Royal Dutch Sales blog and nicely answers the question in the title.

Of course, the question now is also, "What are you going to do with the knowledge of this quote?

Are you a Sales professional? What makes you continue to (or will) excel? Ask yourself, "How long since you took a serious sales course or series of master classes? What's the last sales-related book you read? How much experience do you really have? Yes, yes, I do believe you've been in sales for years. But what does that experience really mean? Maybe you haven't developed much, if any, during those years. So you actually have only a few years of development experience, and then you've only been doing the same trick every year.

What do you call something in nature that no longer grows? Right, "Dead. Have you grown professionally or are you slowly dying? And yes, yes ... I know you've seen a lot of it passed by in a training session before. Of course you know SPIN, Solution Selling, C-Suite Selling, The Challenger Sales, the principles of Cialdini and whatnot.... Then you drank a glass, took a pee and everything went back to the way it was. The issue is not whether you recognize it all, but whether you apply it and if you apply it at all, how good are you really at it?

In short, isn't it time again to pull yourself up to a higher level? You know the answer! 'And it happens to be', that we have very good hands-on courses and loose master classes for this.

Are you a sales manager? Then recall how you became one. It is not unlikely that you were previously a successful sales professional. That at some point, as a "reward," you were given this fancy title and allowed to start telling other sales professionals how to do their jobs. It's also not unlikely that you were thrown into the deep end in the process and didn't follow any course in 'How to manage sales professionals', and had to find your way with trial and error. And well..., what is the result now? Did we lose a successful sales professional and have a mediocre sales manager in return?

Ask yourself, "How many sales bosses have you had who really respected you? Who raised you to a higher level? Who encouraged you without coercion to bring out the best in you? For whom, if he were to call you tomorrow to work for him again, you would still take some serious time to listen very carefully to what he came up with? You can probably count the number of names of those sales bosses on one or two fingers. And there are many who have yet to encounter this inspiring sales boss. And now the most annoying question ... suppose I were to ask the people you manage now and have managed in the past the same questions? How many times would your name come up?

In short, isn't it time again to pull yourself up to a higher level? You know the answer! And it happens to be that we have very good hands-on courses and separate master classes for this.

Last but not least, another question for bosses and in line with the aforementioned blog from Royal Dutch Sales. 'How will you ensure that when replacing or expanding the sales team, only top performers come on board? Perhaps smart to enroll in the Sales Recruitment Masterclass.

In conclusion. Of course, you can also continue to fiddle. Not develop yourself or your people further. Go for just the "Toothless" option. Suffice it with a casual class that falls into the category of "entertrainment. In other words, we do the occasional fun workout, we have a drink, take a pee and it all goes back to the way it was. Of course, all under the rubric, "let's hope Putin goes back to normal a little bit" and it all works itself out. But you actually know...'Hope is not a strategy'.