About Ben Mastboom

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So far Ben Mastboom has created 23 blog entries.

Do you dump your CRM System or keep fiddling?

Before you answer, ask yourself. Which comes first? The CRM system or the sales system and the sales process? The answer is the reason why things so often go wrong and the CRM system is often perceived more as a burden than a joy. Alumni of the lectures and master classes, [ ...]

Do you dump your CRM System or keep fiddling?2022-05-11T15:09:46+02:00

'Psychology of persuasion', do NOT take this master class!

This master class on the psychology of persuasion is probably at too high a level for the average account manager or sales manager. This is the Master Class Brain Sensitive Influencing & Persuading of the Sales Leadership Academy. In fact, the academy translates theory into the participant's practice. [...]

'Psychology of persuasion', do NOT take this master class!2022-05-03T07:43:59+02:00

5.5 Video conferencing / webinar tips. If you must, do it right.

No one doubts it now. Video-meetings, like-it-or-not, it will be an integral part of your daily work in the coming months. How do you do it better and more professionally? And how do you make it more enjoyable for yourself and others? Last week I participated in an energizing video meeting provided by Aramik Garabidian, in [... ]

5.5 Video conferencing / webinar tips. If you must, do it right.2020-10-14T11:54:00+02:00

Cut spending and invest in one fell swoop. How do you do it?

Fernando Padmos, former course member of ours and winner of the 2017 Senior Sales Professional of the Year award from the Sales Management Association (SMA), posted an interesting video on "The future of sales 2020" in the LinkedIn group (Sales) Leadership. A LinkedIn group exclusively for alumni and trainees of the Sales Leadership Academy [ ...].

Cut spending and invest in one fell swoop. How do you do it?2020-10-04T12:45:29+02:00

It all worked out differently..., so do it differently now.

For Corona, I found that we often pay too much attention to it and usually in the wrong way, ... the environmental analysis. External analysis and SWOTS are standard part of every marketing and sales plan. Unfortunately usually with a lot of bla, bla without the issues being further developed into concrete actions that we act upon. Now [... ]

It all worked out differently..., so do it differently now.2020-09-24T17:11:49+02:00

Finance for (sales) professionals and DGAs

Are you a DGA, board member, or employee with a heart for the business? Then you will probably be thinking a lot right now about the next few months and next year. You'll probably be looking for the answer to the questions "What should the focus be?" and "How? The tendency is to think that everything will [ ...].

Finance for (sales) professionals and DGAs2020-09-24T17:14:23+02:00

How sales have changed during covid 19

Again, this article can give you insights on how to deal with that pesky COVID-19 situation. Insights that will strengthen your chances of getting through the upcoming period well. See also my previous posting. https://www.linkedin.com/posts/benmastboom_leading-with-purpose-how-marketing-and-sales-activity-6712639166703783936-oONR This was another posting that aligns with a Sales Leadership Academy master class [...].

How sales have changed during covid 192020-09-24T17:15:37+02:00

How then!

Posting on Saturday, May 30, 2020 Dear relation, "Never Waste a Crisis", under this heading two months ago we launched the first two 'Carona Proof' master classes, with great success. This suddenly appeared in a different light. My crisis suddenly looked very different. It was Monday, March 30, 6:30 p.m. ... [...]

How then!2020-09-24T17:16:15+02:00

The history of your business future...

Your business future is broadly more predictable than you think. How dynamic will your life be in the next 12 months? What growth will you experience in your work? And of course ... how do you get a better handle on it? Many people think you can't predict the future? Wrongly so... In my humble [ ...]

The history of your business future...2017-11-29T15:34:36+01:00
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