After attending this master class, you will know

• Why your Personal Brand on LinkedIn is so incredibly important
• That you no longer need to be cold feet about cold acquisition
• How to create online knowledge and value for prospects and customers
• What you can do to win over a customer easier, faster and with more impact
• How -before you approach the client or prospect- you can already know if he is interested in your services
• Which social media platforms to use for what and how to get the most out of LinkedIn
• How to see only those updates that may be of interest to you
• How you can make your own updates stand out much more

Upon participation you will receive your own personal, exclusively in your name, Sales Playbook. Herein you can elaborate on the insights obtained in order to translate them to your practice and possibly share them with the rest of your organization.

Depending on which option of participation you choose, found under the 'Investment and Advice' tab of this master class, you can also win a Post-HBO Certificate. We then test, through a practical assignment, whether you can put what you have learned into your own practice.

The program of physical participation in this master class

Many of our trainees prefer to participate physically rather than online. The interactivity is higher, it's easier to connect with other trainees and it's just more enjoyable.

Our physical master classes are always relatively small with a minimum of 4 to a maximum of 12 participants. We do this to ensure the best possible interactivity. Often the meeting takes place at a location, with a slightly different character than the standard Van der Valk room you have seen so many times probably. Also, the start and end times of this 6 1/2 hour master class are usually planned in such a way that the chance of traffic jams for you is as small as possible.

Flexibility

Sometimes you can't foresee some things in your life. That's why we like to point out two things that make the Sales Leadership Academy not only the most practice-oriented business school in the Netherlands, but also the most flexible:

1. You can move your participation free of charge up to one week in advance. If you do so later, we will only charge you for the location costs at € 80,- excl.
2. Perhaps unexpectedly, due to changed circumstances on your side, the distance to the location on the day of the masterclass has become too far on second thoughts. Please contact us at least 24 hours before the start of the master class. You can then usually join us online. All our physical master classes can usually also be attended in hybrid form 'live' via Zoom of Teams. We have become quite resourceful to involve you from a distance. Also useful when you are often abroad for work or private reasons.

Participating as an individual in a physical master class

Of course, you can participate in our master classes as an individual through 'open enrollment'. This can be as a participant of one of our practice-oriented and flexible internationally accredited postgraduate sales courses which may include this master class. But of course you can also participate separately, where you can even win a Postgraduate Certificate.

NB As an alumni, you can always join again "for free" to pick up some knowledge again. When you join online, this is completely free of charge. When you join physically, we only charge you the location fee.(Click here for more information about the Special Benefits Program for alumni and students).

Booking a physical master class as a company

Here we mostly see two forms of booking

1. A single booking exclusively for your company. In advance we will discuss any adjustments to the master class to suit your needs.
2. A 'free' booking by our alumni of this masterclass. They already know the contents of the masterclass because they themselves have previously participated individually in the masterclass including partial certificate or as part of one of our postgraduate courses. They are so enthusiastic about this that they are happy to share the insights they previously gained from a master class with their staff or colleagues.(Click here for more information about the Special Benefits Program for alumni and trainees).

What are other features of a physical master class?

• We always meet first at the beginning of each session.
• Insights are shared by the instructor in excerpts and provided with examples.
• In each case, we discuss and debate with each other what the insights provided mean.
• Participants are regularly divided into groups for deeper conversation during the master class to mirror what they have learned in practice.
• Every 1 to 1 1/2 hours we have a break.
• For sessions longer than four hours, we have lunch or dinner.
• The sessions are often recorded so that you, the participant, can review the master class later.
• Handouts will be provided at the conclusion of the master class.
• No preparation is usually required to participate

The program of online participation in a Compact version of this master class

There are two types of online meetings in compact format: meetings booked for in-company participation and online meetings that you can attend individually.

The content of an Online Masterclass Compact is 60% to 80% the same as the content of a Masterclass you attend physically. Our Online Masterclasses are always interactive. However, depending on the topic and group size, there will be less room for interaction and discussion than when you physically participate in a master class on location.

To book an Online Masterclass Compact as a company

Here we often see two forms of application

1. Online Compact Masterclasses often booked by our alumni. They like to share the insights they previously gained from a masterclass with their employees or colleagues. For example at the beginning of a sales meeting, after which after the online master class and after a break, an After-Masterclass Meeting takes place. During this After-Masterclass-Meeting you will discuss what you, as a team, want to put into practice from the insights and best-practices. Our alumni will be perfectly capable of leading this After-Master Class Meeting in the right direction. If necessary, the teacher of the Online Master Class Compact can be booked by the hour to participate (online) during the After-Master Class Meeting.
2. The initiator of the booking of an Online Compact Masterclass is not an alumni, but finds the subject so appealing that he or she, together with colleagues, can go in without any problem. Even then, we always recommend to have an After-Masterclass-meeting after the Online Compact Masterclass to discuss things with each other. Of course, the teacher of the Online Compact Masterclass can also be booked by the hour to participate (online) during the After-Masterclass session.

Participating as an individual in an Online Compact Masterclass

Of course, you can also participate in our Compact Online Master Classes as an individual through 'open registration'. At the moment that we have registered more than 5 interested participants, you will receive a message from us to verify whether you are still interested. If so, you can then indicate over a period of about 4 to 6 weeks when you can and cannot participate. Next, each participant will be given the opportunity to indicate their preferred date by means of a date picker. The date and time slot with the most preference votes will then be determined and made final.

There are also special deals for alumni of this master class.(Click here for more information about the Special Benefits Program for alumni and students).

You will receive your own personal, exclusively in your name, Sales Playbook. Herein you can elaborate on the insights obtained in order to translate them to your practice and possibly share them with the rest of your organization.

What are other features of an online master class compact?

• An online session of a master class averages 1 1/2 hours to max 2 hours.
• Insights are shared by the instructor in excerpts and provided with examples.
• Participants are sometimes split into groups to engage in deeper conversations with each other in "online break-out rooms" during the master class, to mirror what they have learned in practice.
• At the end of an online session, there is always room for Q&A
• The sessions are recorded so that you, the participant, can review the master class later.
• Handouts will be provided at the conclusion of the master class.
• Through online participation, it is also possible to obtain a Post-graduate Certificate and personal 1-on-1 coaching afterwards.

Your investment for an Open, Incompany or Online Compact Masterclass

The table below shows what options you have.

Note: Are you viewing the table below on your mobile? Then scroll to the right in the table to view all the columns.

* Would you like to be awarded a Post-HBO Part Certificate for this master class?

This can be done for an additional € 200 per person. You will receive an assignment to show that you can translate the insights obtained into your own practice. You will also receive 1 hour of 1-on-1 coaching. Do you only want 1-on-1 coaching? Then this is possible for € 150,- per hour.

Specials deals for alumni of this master class. (Click here for more information on the Special Benefits Program for alumni and students.)

Additional notes:

• Duration Physical: Approximately 6 hours on location at Kaag, in region Utrecht, in region Weert or in region Zwolle
• Duration Online: Approximately 2 hours anywhere via Zoom or Teams
• Post-HBO Partial Certificate: You will obtain this certificate when you are able to translate the insights obtained into your own practice at a good level through a practical assignment. By collecting partial certificates you can obtain an internationally recognized title in the SMEI certification program. Count on approximately 4 to 24 hours of self-study at your own pace per master class.
• Personal coaching : 1 hour to be scheduled in consultation. This is automatically linked to obtaining a Post-HBO Certificate, but may also be purchased separately for € 200 per hour.
• Investment: All prices are excluding VAT. In case of In-Company, prices are also excl. direct costs such as location, travel and accommodation costs.

* If you have been referred to us by alumni, please report this as you will receive a 10% discount.

Incompany course/master class

In case of an Incompany masterclass /training it is always good to discuss things first.
Our Incompany Department can be reached from 08:30 - 17:30 on telephone number: 085 - 30 30 791

Personal advice

Our advisors will be happy to help you with personal advice, for example about which course or training best suits your goals. You can also contact our advice department for practical questions.
Our advisory department can be reached from 08:30 - 17:30 on telephone number: 085 - 30 30 791.