Negotiation Workout
Successful negotiation is top sport; 20% knowledge and 80% skill. With well-trained negotiation skills, you are able to make maximum use of creative solutions. Make sure you are optimally trained to perform at a top level. Negotiation is a top sport and you don't become a top athlete by reading about sports. For success, you have to be on the ball!
Decision makers have different problems than users. To get to the table with them, you will need to know the financial terms in which decision makers formulate their problems. As a serious interlocutor, you have to be able to understand the business contribution of your product or service. You have to be able to prove the impact of your proposal on the company's results, because then you will be a valued discussion partner for them. Make sure you are the professional who knows what their real problems are and how you can make a difference.