The difference between knowing and being able

The e-learning programs of SMEI title programs are supported by the Sales Leadership Academy with practical Master classes. Each Masterclass has one of the key competency areas of Sales and Account Management as its theme.

Together with a group of fellow students, you will work to address that theme, both from a broad theoretical perspective and from unruly everyday practice. For the students following one of the title programs, the Master Class is an important deepening of the international curriculum, while providing a practical interpretation of the challenges posed by the theme.

Master classes can be taken either in one of the curricula or separately. This allows the "stacking" of partial certificates to build a solid foundation for one of the title programs. In addition, in the free learning line from the cafeteria model, only those Master Classes that are of interest to the participant can be chosen.

In an in-company model, it is possible to set up your own Sales Academy based on a customized interpretation, with Your Way of Selling forming the unique basis of the course program.